Bernard Gauthier bring a unique blend of academic and professional qualifications to his work as a lecturer. His academic credentials include a BA (Concordia), MA and PhD (Carleton) in Communications. He served as a sessional lecturer at Carleton University for more than a decade, offering courses in advertising and public relations to students in the School of Journalism and Communication. With his PhD completed, he moved to a full-time teaching position in the Bachelor of Public Relations program at Conestoga College. His students at both Carleton and Conestoga were introduced to the comprehensive approach to strategic communication planning that Bernard developed (the CARE Model).
Bernard’s professional qualifications include more than 30 years of experience in strategic communication. He developed and ran bilingual campaigns for marketing, public relations, advertising, employee communication and government relations. He worked on both the client and agency sides of the business, developing successful campaigns in the private, public and national association sectors.
Bernard’s proven approach to strategic communication planning was distilled into a book that summarizes the approach (Strategic Communication in Canada, Canadian Scholars Press, 2018).
Today, Bernard is an independent consultant, offering strategic advice and training to a wide range of clients.